Design w/o Analytics
UX Design
Designing Without Analytics
OVERVIEW
Working with the company Philosophie on Product for Good, a non-profit outreach program that brought 4 strangers together to develop a product for their chosen non-profit.
My role: Designer
I was teamed up with two developers and a product manager to address the non-profit, Womens Voices Now (WVN) need to improve the usability of their site. Our locations were Los Angeles, Pittsburgh, and Paris.
Within the 6 weeks given to us, we addressed the clients needs and focus points. The client was satisfied with our layouts and used the brand guidelines. Website changes did not occur after deliverables were given due to internal client conflicts.
Define
The main goal was to look at the labels and address
“What am I going to get if I click here?”.
First Iteration
Designing overall look using current assets. Client decided they wanted simpler but needed brand guideline.
Brand Guide
Intro to the new brand.
Example Page
Outlining Headers and quotes.
Example Page
Primary brand colors
